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| Jody Evans |
In January 2010, Jody Evans wrote the following, in Shopping in the Silly Season
"This time last year retailers put the tinsel out, pumped up Jingle Bells, gave everyone free tastings of Christmas cake then sat back and listened to the ch-ching of their cash registers.
Now they are having to do all that, plus deep discounting and a lot more, much sooner in the year to make up for slow sales during the year.
From a shopper's perspective this is all good news.
We used to expect great sales after Christmas. This year, there are great sales right now.
They are part of the department store strategies being used to motivate us to buy now and to reduce our value seeking behaviour of shopping around-a behaviour that's been carefully honed in the past 12 months by the global financial crisis."
To read more visit MBS News
Share your thoughts on how you think this will compare in January 2011?
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