Gucci, Chanel and Bulgari – oh my! Follow the yellow brick Tweet! | Mark Ritson

Mark Ritson highlights how luxury brands including Chanel, Gucci, Louis Vuitton and Bulgari have been slow to embrace e-commerce, but are now starting to take the idea seriously. 


Burberry, which has 2 million fans on Facebook, now has an iPad app allowing customers to order products well ahead of their local launch, while Bulgari uses YouTube and Twitter. 


Ritson says luxury brands like to break rules in terms of fashion, but it has taken time for them innovate in their business strategies. 


Source: AFR, Nov 2010

Interestingly, Ritson also suggests that Social Media is for People, not Brands. He points out that Peter Andre has more followers on Twitter than the top 20 British brands combined.


What do you think? How has social media helped with your own branding experience? 


For more on Mark Ritson's experience with brands and marketing, download his podcast here.


Follow his yellow brick Tweets, for regular shots of branding knowledge.


Finally, if all this doesn't make you want to see the man in action, have a look at what you can learn from his Executive Series session, Brand Management.

Mark Ritson