What does Carbon Tax, Game Theory, Broadband Policy and the Australian Dollar have in common? | Sven Felmann

With the application of microeconomics and game theory, Sven Feldmann is able to develop managerial and political decision-making strategies. He is thus an academic of all trades. 

Through his methods, Sven advises on an eclectic range of challenges facing our time, from how carbon tax should be priced to how game theory can be used to match children and kindergartens.

Sven is also running a very popular 2 day program in the upcoming Executive Series, called Pricing in a competitive environment, which starts on 2nd March.

For more on his views about Carbon Tax pricing, see the transcript from his appearance on ABC's Lateline. The interview podcast can also be downloaded from this link.

Kwang Lim also provides a piece on Sven's use of Game Theory in linking children to kindergartens, including some helpful references explaining the more complex details. See the full article on ThinkTank.

Sven's summation of the polictical responses to Broadband policy and his theories about the Australia Dollar can also be found on MBS in the Media.

For more information on Sven Feldmann or his Executive Series program, please contact the Melbourne Business School at executiveseries@mbs.edu

Sven Feldmann

Can you guess the 4 ideal types of change? | Paul Kirkbride

When you think of change within your organisation these are the typical elements of change you might consider: 

1. Structural 
2. Organisational 
3. Technical 
4. People 
5. Financial 

Paul Kirkbride presents us with a new model for change based on two major dimensions: 

The What of change, in terms of targets and goals and The How of change, considering its tools and methods.

Listen to Paul’s podcast to discover his alternative model for assessing and implementing change.

Before you listen, can you guess what the 4 ideal types of change could be?

Copy and paste the below into comments, adding your response. 

Paul Kirkbride's 4 ideal types of change. 

1. 
   
2. 
   
3.  
4.  

Paul Kirkbride

LISTEN TO THE PODCAST HERE.

Click this link for more info on Paul’s Executive Series session, Making Change Happen, starting February 28th, 2011.

Gucci, Chanel and Bulgari – oh my! Follow the yellow brick Tweet! | Mark Ritson

Mark Ritson highlights how luxury brands including Chanel, Gucci, Louis Vuitton and Bulgari have been slow to embrace e-commerce, but are now starting to take the idea seriously. 


Burberry, which has 2 million fans on Facebook, now has an iPad app allowing customers to order products well ahead of their local launch, while Bulgari uses YouTube and Twitter. 


Ritson says luxury brands like to break rules in terms of fashion, but it has taken time for them innovate in their business strategies. 


Source: AFR, Nov 2010

Interestingly, Ritson also suggests that Social Media is for People, not Brands. He points out that Peter Andre has more followers on Twitter than the top 20 British brands combined.


What do you think? How has social media helped with your own branding experience? 


For more on Mark Ritson's experience with brands and marketing, download his podcast here.


Follow his yellow brick Tweets, for regular shots of branding knowledge.


Finally, if all this doesn't make you want to see the man in action, have a look at what you can learn from his Executive Series session, Brand Management.

Mark Ritson

A talent speaking on talent, watch him in action | Ian Williamson

The war for talent is over and talent has won. While organisations expend a tremendous amount of effort attempting to retain talent, in fact employee mobility is increasing not decreasing. Watch a lecture by Ian Williamson, which includes the reasons why organisations should reframe employee retention to be an issue of 'relationship management'. Rather than viewing employee mobility as a win or lose proposition, organisational leaders should instead view mobility, if strategically managed, as a potential source of valuable economic and intellectual exchange.

Download the podcast here.

Ian Williamson

Ian Williamson is a professor of Human Resource Management and the Director of the Asia Pacific Social Leadership Impact Centre at the Melbourne Business School. He is a highly interactive presenter, whose teaching is based on providing hands-on, logical outcomes with immediate operational benefit.

Read more about his Executive Series program, Creating value through people.

Welcome to the MBS Executive Series official Blog

The MBS Executive Series blog will keep you up to date with everything you need to know about the series.

Look out for:

• Interesting content about faculty members and their unique research areas
• Info about each Executive Series program, including Marketing, Branding, HR, Strategy, Ethics, Change Management and Communication.
• Website Links
• Podcasts
• Imagery
• Questions

Also keep track of the Executive Series through our Facebook page and Twitter account.


All information about each individual program can be downloaded from the Executive Series Website.


You can also register for each of the programs online. For example follow this link to register for Mark Crosby and Jody Evan’s Understanding the International Market. Links to other programs can be found below.


MBS Executive Series 2011 | 16 Individual Programs
2 days each | Over 2 weeks


Tues 22/Wed 23 February
Understanding the International Market
Developing Psychological Flexibility
Strategic Management of Intellectual Property
Creating Value Through People

Thu 24/Fri 25 February
Brand Management
Business Ethics in Asia
Building a Winning Organisation
Business and World Trade

Mon 28 February/Tues 1st March
Marketing and Firm Value
Making Change Happen
Using Regression for Data-Based Business Decisions
Clarity in Communication - Structured Thinking

Wed 2nd/Thur 3rd March
Hired, Borrowed and Stolen: Making your Marketing Strategy Work with Someone else's Resources
Managerial Decision-Making
Managing Strategic Partnerships
Pricing in a Competitive Environment